All you need to send information to Google Analytics from your BigMarker webinar is a universal analytics tracking ID.
1. Sign in to your Google Analytics account.
2. Select the Admin tab. Under Property, click Tracking Info and then Tracking Code.
3. Copy the tracking ID.
4. On BigMarker, click on Promote & Manage of your webinar page. Then click on Google Analytics under Integrations.
5. Enter the tracking ID into the field labeled Google Analytics Tracking ID. If you want to set this as the default tracking ID for new webinars under this channel, check the box labeled Set as Default Key?
6. Click Save.