How will BigMarker comply with GDPR?
(Updated May 22, 2018 at 11:45AM CST)
Over the past months, our team has been working hard to prepare for the new law taking effect on May 25, 2018 that will impact how personal data is collected and stored online. The General Data Protection Regulation (GDPR) impacts both BigMarker (as a data processor) and our customers, who transact with residents of the European Economic Area.
GDPR is designed to hold organizations (including BigMarker and your organization) more accountable for keeping personal data secure, and outlines new procedures for how you collect data, store, and use data – as well as the rights individuals have to protect, access, and modify their personal data.
Changes to BigMarker’s Product
1. We’re changing our Webinar Registration capability to give you more control about how you collect data from visitors to your webinar landing pages.
You’ll have the ability to choose:
- If giving Active Consent is solicited from visitors when registering for your webinars. When you turn this feature is on, then the registration form will include a check a box to actively opt-in to receive communications from you. If this feature is off, the registration form will not include the new checkbox.
- If Active Consent is turned on, then is it required in order to register? If this feature is turned on, then people will not be able to register for your webinar without giving active consent.
2. We’re updating the Emails & Lists page, which is where you can view and manage contacts and lists that you have imported into BigMarker or generated by hosting and promoting webinars on BigMarker. Starting today, you will see separate lists of the people whom have given active consent vs. those whom have not.
As a data processor for customers around the world, we have structured these features to give you the flexibility to manage your webinar marketing appropriately based on where your audience is. It is your responsibility to be sure that you are compliant with GDPR and other laws.
If you have specific questions about everything your business has to do to be GDPR compliant, it is best to contact your attorney.
Otherwise, as always, if you have any questions, we’re here to help!