Within minutes of hosting a webinar or online event on BigMarker, all of its accompanying data—attendee lists, transcripts of Q&As and chats and more—will automatically sync to Eloqua, allowing your team to reach out to your webinar/online events leads with more speed, precision and success than ever before.
Set up your BigMarker and Eloqua integration in just a few steps:
How can I integrate BigMarker and Eloqua?
1. When you create a webinar on BigMarker, head to your webinar dashboard, and then the Integrations tab. Find the Eloqua integration.
2. Sync Eloqua with BigMarker: Enter the company name, username and password associated with your Eloqua account and sync your account with BigMarker.
3. Import Settings: Import registrants from your Eloqua account to your BigMarker event by setting your import preferences. Once active, imports are pushed to BigMarker within a few minutes of being added to Eloqua.
a. Choose Your Eloqua Custom Object
Start by choosing the Eloqua Custom Object from which you’d like to import information from Eloqua to BigMarker. Once you’ve synced Eloqua with BigMarker, the Custom Objects on that account will appear in the dropdown under Which Eloqua Custom Object would you like to import to?... For instance, if your registrant information is stored in a Custom Object called New Leads, select New Leads from the dropdown to ensure they are all copied over to your BigMarker account.
b. Map Data Fields
Next, map data fields from Eloqua to BigMarker. This ensures that the information you are tracking in Eloqua is stored under the right data fields on BigMarker. So if you’re storing your registrants’ job titles as “Position” on Eloqua, but as “Job Title” on BigMarker, data mapping “tells” BigMarker to store all “positions” from Eloqua as “job titles” on BigMarker.
As with Custom Objects, all active data fields on your Eloqua account will appear in the dropdown menu under ...to Eloqua field. So to map data from Eloqua to BigMarker, select your preferred data field in the dropdown menu under ….to Eloqua field.
Then, in the BigMarker dropdown menu immediately to its left, select its counterpart on BigMarker. Following our example, we’d select “Job Title” in the dropdown under Map BigMarker field and “Position” under ...to Eloqua field.
c. Do you want any registrant information in this import to replace any records you have in BigMarker for that registrant? If so, check Override existing data with latest Eloqua import.
4. Export Settings: You can export your BigMarker event’s registration and attendee data to your Eloqua account by setting your export preferences.
To do this, follow the same procedure you did in the previous step. Select the Custom Object to which you’d like to export your registration and attendee data.
Then, under “Map Data Fields,” select the BigMarker data fields you want to capture and match them with their counterpart in Eloqua.
Save export settings and export to Eloqua.