New as of 08/15/2022: Add Progressive Profiling to your events, which captures and pre-fills existing registrant information into other event's registration forms when they go to register.
Within minutes of hosting a webinar or online event on BigMarker, all of its accompanying data—attendee lists, transcripts of Q&As and chats and more—will automatically sync to Eloqua, allowing your team to reach out to your webinar/online events leads with more speed, precision and success than ever before.
Set up your BigMarker and Eloqua integration in just a few steps:
How can I integrate BigMarker and Eloqua?
1. When you create a webinar on BigMarker, head to your webinar dashboard, and then the Integrations tab. Find the Eloqua integration.
2. Sync Eloqua with BigMarker: Enter the company name, username and password associated with your Eloqua account and sync your account with BigMarker.
3. Import Settings: Import registrants from your Eloqua account to your BigMarker event by setting your import preferences. Once active, imports are pushed to BigMarker within a few minutes of being added to Eloqua.
a. Choose Your Eloqua Custom Object
Start by choosing the Eloqua Custom Object from which you’d like to import information from Eloqua to BigMarker. Once you’ve synced Eloqua with BigMarker, the Custom Objects on that account will appear in the dropdown under Which Eloqua Custom Object would you like to import to?... For instance, if your registrant information is stored in a Custom Object called New Leads, select New Leads from the dropdown to ensure they are all copied over to your BigMarker account.
b. Map Data Fields
Next, map data fields from Eloqua to BigMarker. This ensures that the information you are tracking in Eloqua is stored under the right data fields on BigMarker. So if you’re storing your registrants’ job titles as “Position” on Eloqua, but as “Job Title” on BigMarker, data mapping “tells” BigMarker to store all “positions” from Eloqua as “job titles” on BigMarker.
As with Custom Objects, all active data fields on your Eloqua account will appear in the dropdown menu under ...to Eloqua field. So to map data from Eloqua to BigMarker, select your preferred data field in the dropdown menu under ….to Eloqua field.
Then, in the BigMarker dropdown menu immediately to its left, select its counterpart on BigMarker. Following our example, we’d select “Job Title” in the dropdown under Map BigMarker field and “Position” under ...to Eloqua field.
c. Do you want any registrant information in this import to replace any records you have in BigMarker for that registrant? If so, check Override existing data with latest Eloqua import.
4. Export Settings: You can export your BigMarker event’s registration and attendee data to your Eloqua account by setting your export preferences.
To do this, follow the same procedure you did in the previous step. Select the Custom Object to which you’d like to export your registration and attendee data.
Then, under “Map Data Fields,” select the BigMarker data fields you want to capture and match them with their counterpart in Eloqua.
Save export settings and export to Eloqua.
Now, view custom object records of your attendees who are in breakout rooms! These unique custom objects will give you analytics on the breakout rooms attendees visited. This is a great way to gain further insight into the breakout rooms attended to gauge their success.
When creating an event with breakout rooms, that has Eloqua integrated with, viewing custom object records will contain the breakout room ID as well as an associated “yes” or “no” data field if that registrant attended. CDO records will have a record for the main room, and the associated breakout rooms. For example, if my main event has 2 breakout rooms, one registrant will have three CDO records associated with them: one for the main room and two for the two breakout rooms.
It’s important to note that when Eloqua is integrated into your webinar, it will automatically export breakout room data into CDO records. This is important because if your event contains 5+ breakout rooms, with 100+ registrants, each registrant will have 6 CDO records appearing in Eloqua.
What are Blind Submission Forms?
Automatically fill and submit Eloqua forms with registrant data using our new blind submission forms! Previously, the form submission would only occur immediately post-registration. Now, you have the option to have the form submitted after the webinar concludes so you can add information that only applies to those who attended.
We’ve added a field for the post-webinar form submission that sends either a ‘attended’ or ‘not attended', depending on if a registrant attended the session. You may choose between the two submission options, or elect to have the form submitted in both instances.
How to Create a Blind Submission Form
- When editing a form in Eloqua click on the Actions dropdown menu then select View Form HTML…
- A separate popup window will appear with the forms HTML. Click over to Integration Details and take the Site ID, Form Name and Post URL from the text boxes and plug them into the BigMarker fields.
- The registration fields set up on BigMarker can be mapped to the form fields by using the ‘HTML name’ found in the general properties of the selected field on Eloqua. When you have finished mapping, click Save Blind Submission Form Settings.
From there, Your Blind Submission Form data will be saved. To check if your data is being exported as expected, you can view form submission data by using the Actions dropdown menu once more in Eloqua and click View Submission Data. Your Blind Submission Form data will populate there for viewing.
You can additionally save these settings as the default settings moving forward with your Eloqua Integration. Check off Save these Eloqua Account Settings as default for this channel to apply.
What is Progressive Profiling?
Progressive Profiling allows registrants that have already registered to one of your events, register for another event and have their information automatically entered into the registration form. This saves registrants an additional step of re-entering their information and streamlining their registration to additional events. Additionally, this creates a profile within Eloqua that will progressively capture additional attendee data, creating a comprehensive look at each individuals data.
This works by Eloqua capturing the registrant’s data when they register the first time, and then auto-filling that information into another event’s registration form.
How to Set Up Progressive Profiling
1. Under the Progressive Profiling section, select whether you would like Eloqua to search for an established contact or custom data object
- If Custom Data Object, use the dropdown menu to select the custom data object of choice
2. Map the data fields you would like to capture. For example, map the “first name” BigMarker field into your Eloqua CDO field
3. Check off Show registration field with data auto populated with Eloqua data.
Note: If you leave this unchecked, BigMarker will ask about information not in Eloqua
4. Click Save Progressive Profiling