How to Create Your Virtual Event's Expo Hall and Exhibitor Booths

How to Create Your Virtual Event's Expo Hall

Note: This feature is available for enterprise clients only. 

Creating the Expo Hall 

Start in your event channel and click Create New Webinar, located on the top right corner of every page on BigMarker. You'll be prompted to select your desired webinar type. Select Series or Summit. 

Although your virtual event's Expo Hall will be structured as a webinar series within the BigMarker platform, it will still function as a virtual trade show. Here's how. In the settings that follow, give your Expo Hall a name and date, then choose its Format. Select Trade show, then Create. 

 

This leads to an attendee view of your now-empty Expo Hall. Use the left hand menu to add branding and design elements to the Expo Hall's header and title banner, or add prizes for gamification.

Once you've finished designing your Expo Hall, click Manage to return to your Expo Hall's dashboard. This button is located on the top right corner of your page. 

Adding Exhibitors to the Expo Hall 

Remember that, in the BigMarker system, the Expo Hall is structured as a webinar series. So in this Expo Hall, each individual exhibitor's booth will take the form of an individual evergreen webinar. Unlike live webinars, evergreen webinars are automated presentations scheduled to begin "just in time" as the visitor enters the booth environment, giving each participant an identical, full exhibitor experience regardless of whether they enter the booth on the hour or 20 minutes after. 

To start, remain in the Manage Series tab and navigate down to Webinars in this Series. Select Add A Webinar. 

If you've already created a booth for that exhibitor, select it in the dropdown that appears. Otherwise, select Create a Webinar.

Select Evergreen Webinar. 

In the settings that follow, enter the exhibitor name as the name of your webinar. Make the start date and time as the same as the overall event, unless that booth specifically will open later. 

Check Just in Time to ensure that the booth's content begins as soon as a guest enters the exhibitor booth, regardless of what time it is. Uncheck Fixed Interval, then click Create Webinar.

You'll then be directed to the Automation tab, where you can pre-load the components of your exhibitor booth, which attendees will see when they enter the exhibitor booth. A typical automated workflow will begin with a video, include chats or polls, then end by providing a CTA offer or handout. 

To create your automated presentation, click New Auto Event. In the pop up that appears, select the type of content you'd like to add to the booth. 

In the right-hand drawer that appears, you will upload or create your desired content, then select the specific time that it will be triggered within the presentation. For example, below I've set my video to begin playing 30 seconds after a visitor enters the booth. 

Continue to add elements until your booth is complete.