New Update as of 06/17/2022: View analytics on external links by saving them as files within our system.
(Note: Currently, this feature is reserved only for Enterprise plan holders and Virtual Events)
Virtual event hosts can now provide additional on-demand multimedia content, documents, videos and PDFs to their attendees with Media Hubs, an event module where you can publish content for months after your live event ends. This allows hosts to extend the shelf life of their event’s content and maximize their ROI.
Hosts can also use Media Hubs as a central resource for attendees to get follow-up information about the event.
What kinds of Media Hubs are available on BigMarker? Choose between two formats: Video Hubs and Resource Hubs. Video Hubs serve as on-demand galleries for videos and webinars. Resource Hubs have support for articles, podcasts, videos, webinars and white papers, allowing hosts to provide a rich and well-rounded multimedia experience for attendees.
How long is on-demand content available in the Media Hub after my event ends?: Content lasts depending on the Plan you purchase with BigMarker. To learn more about our plans, please contact our Sales team at email@example.com
How can I organize information in my Media Hub?: Use advanced features like tagging and filters to organize a high volume of content and help attendees find exactly what they need.
Can I customize my event’s Media Hub? Yes. The Media Hub has the same customizable features as our other modules, like the Networking Center, Agenda, Lobby and more. You can adjust the Header, Title Banner, Content and Link Tabs and more. Watch the video below to see this in action:
Learn how to create your own Media Hub below.
How to Create a Media Hub
- On your main Event’s dashboard, select Manage Event (Beta).
- From there, select Add Module.
- Choose between the two Media Hubs formats: Media Hub- Video or Media Hub- Resource.
- Select your preferred format, then fill in the rest of the details for the Media Hub in the provided fields. Click Save & Exit when finished.
Once completed, the Media Hub will be present in your virtual event’s dashboard.
How to Edit and Customize your Media Hub
Return to your event’s dashboard and select the Media Hub module.
On the left hand side of the page, find all of the customization options for all the sections to choose and customize for your Media Hub: Header, Title Banner, Title Banner Carousel, Link Tabs, Content Tabs, Categories & Sub Categories, and Custom Code.
Header - Here, you can customize your Media’s Hub header. You can add in a logo image, change the colors of the header’s background and font colors, change the copy on the register and login buttons, and more.
Title Banner - In the Title Banner section, you can customize the area of the Media Hub that attendees see first, the title and its design. Here, you can adjust the title, the description of the Media Hub, the colors for the text as well as any background colors or images.
Title Banner Carousel - The Title Banner Carousel shows the various tabs that are included in the Media Hub. In this tab, you can add images to the carousel, change font colors, add links that redirect attendees to various parts of your events, and auto rotate the carousel as desired.
Link Tabs - Here, you can add external links to your events. Add different tabs and link them to external websites or different modules within your event.
Content Tabs- Here, you can add videos, documents, podcasts, articles and other resources to your Media Hub. Each piece of content is stored in its own tab within the Media Hub.
So in this tab, you will create and add titles to your content tabs, customize their colors and descriptions and add the content. There are three categories to choose from when uploading your content: Files, External Links or On-Demand Webinars.
You can also restrict access to content to your event registrants. To do this, check Only allow registrants to view content. When checked, anyone who is not registered for your event — or logged into BigMarker — will see an error message in the notification bar. They’ll be prompted to log into BigMarker or register before accessing the content.
You can customize the text color and background text color of this notification bar.
Below is an example of the error message:
Create and track external links within the content tabs. For content types, you can set an external link type where if clicked on, it will take attendees to the external site for additional content. Now, you can track these links by saving them as “files” within our system. Basically, these external links will be trackable so you can see analytics on who clicked the links.
Categories & Sub Categories - In the Categories & Sub Categories section, you can create different categories and sub categories within your content tabs, then assign individual pieces of content to those categories.
Custom Code - Here, you can insert custom code to add unique designs to your Media Hub.
Once you’ve finished customizing your Media Hub, you can manage its admin settings as well. At the top of the Media Hub editor, click Manage.
From there, you will be redirected to the module’s admin settings. Here, similar to a Series backend, you can look at the presenters, edit any Series details and view your Media Hub’s analytics.
Once finished, your Media Hub will be ready for your virtual event.
How can I view my Media Hub’s analytics?
Now, you can view and download a summary of each document’s total views and downloads. To do so, select the Analytics & Reporting tab, then select Documents Views Report.
Integrate your Media Hub with Eloqua
Now, you are able to integrate your Media Hub with Eloqua to gain analytics on who viewed your documents, which documents they were and if they were downloaded. (Learn how to integrate Eloqua with BigMarker here.)
New Export fields include: Content Name (Text), First Download Time (Integer: Unix Timestamp), Download Times (Integer), and First View Time (Integer: Unix Timestamp). This will create a custom data record within Eloqua, based on their BigMarker ID, that will show what documents they viewed. Since this is based on the content they view, if an attendee would view two documents it would show as two custom data records within Eloqua.
Additionally, you can track clicks of links within PDFs viewed on BigMarker by mapping those data fields into Eloqua. In the analytics reports, there will be a separate section dedicated specifically to analytics of who clicked preview on PDF files, which links were clicked and how many downloads.
To map the fields, use one of the click links data fields to map to an Eloqua field within your integration. You can save up to 10 click links for your media hub.
To learn more about Virtual Events, click the articles below:
- How to Create your Virtual Event’s Networking Center
- How to Create your Virtual Event Lobby
- How to Create your Virtual Event’s Expo Hall and Exhibitor Booths
- How to Create your Virtual Event’s Lounge and Chat Room
For more information on Enterprise Plans, please contact our Sales Team at firstname.lastname@example.org