Custom registration fields, which ask attendees to provide additional information including their job titles or how they heard about your event while registering for your event, give hosts additional audience insight that can be leveraged for marketing and follow-up.
Now, you can now add external links to these custom registration fields. Below are some ways to use links in custom registration fields:
- give potential registrants more information about your company and/or data privacy policies before your event
- generate website traffic (To do this, create a custom registration fields that reads “Are you interested in learning more about Company X?” Include a response option that reads “If yes, click here,” and link to your website. This way, anyone who indicates that they're interested in your company can begin learning more — before they even attend your event or request a demo.)
- prompt attendees to complete a form or agree to a policy before completing registration (like submitting visa information or agreeing to a code of conduct, etc.).
- generate traffic to your website
- link to an external survey and collect valuable marketing information
(Learn more about custom registration fields here.)
How to Add Links to Custom Registration Fields
1. Log in to the main series associated with your event and select the Manage Series tab.
2. On the left-hand menu of the Manage Series tab, select Custom Registration Fields.
3. From there, you'll proceed to the custom registration field editor. This lists all of the fields on your registration form. Select Add Field to add a new custom registration field to your registration form — or select Edit to make changes to an existing custom registration field.
4. In the pop-up that appears, enter the Field Title (i.e., the question you want to appear on the registration form). Then under Response Type, choose between Text Field or Dropdown.
5. Check add link to registration field to add a link to your registration form.
6. Under link text, enter your desired link text.
7. Under link URL, copy and paste your desired link. (Note: You must include the https:// prefix for the link to work).
8. Click Save Field when finished.
Using a Text Field Response Type for Links in Custom Registration Fields
Below is an example of a text field response type, with the admin view followed by the attendee view.
In this example, I did not make the custom registration field mandatory so there is an empty text box for attendees to enter in an answer or not.
How to Add a Link To A Dropdown Response Type
Below is an example of a dropdown response type, with the admin view followed by the attendee view.
In this example, attendees would select yes or no and click to be redirected to an external form to fill out for registration.